Revitalisation and Innovation

 

Leading Jakarta tourist attraction Taman Impian Jaya Ancol, also known as Ancol Taman Impian, is more than half a century old. Its existence has endured throughout changing times. ‘Recreation and education’ is its primary and timeless mission.

Interview by Nurlaila

Amidst the growing number of new tourist spots, Ancol remains a favourite destination for people of all ages. Its appeal appears to be unmatched. Promoting the motto ‘Endless Innovation’, Ancol continues to make numerous innovations, offering new rides, facilities and attractions of international standard, while never forgetting its main mission – education.Innovation and revitalisation are the priorities for PT Pembangunan Jaya Ancol’s board of directors, headed by Teuku Sahir Syahali, President Director of PT Pembangunan Jaya Ancol Tbk. Aged 50, Teuku Sahir is no newcomer to the company, having previously held various other positions, including Vice President Director (May 2018 – June 2019); Director of Recreation & Resort (2014–2018); Director of Finance (2012–2014); and Vice Director of Business Development (2010–2012).Recent innovations include the addition of a new area of three hectares, with new rides and the revitalisation of supporting facilities, with the aim of maintaining and building on the reputation of an exciting recreation area and enduringly popular attraction. In 2018, total visitor numbers reached 8.56 million and have continued to increase in 2019.

“Ancol never stops innovating, such is the spirit we live by. Every day we offer rides and attractions that are both entertaining and educational,” says Teuku Sahir.

Built in 1966, Ancol is one of the best-known tourism destinations in Jakarta. Once a swamp, Ancol was identified by the first President of Indonesia Soekarno as an area ideal for revitalisation and development into a recreational park. The construction project was carried out by Badan Pelaksana Pembangunan Proyek Ancol (BP3) with Soemarno Sostroatmojo as the director. Covering an area of 552 hectares, Ancol is well placed, near to industrial areas and real estate. During Ancol’s period of redevelopment, BP3 became PT Pembangunan Jaya Ancol, in 1992. After going public in 2004, the company became PT Pembangunan Jaya Ancol Tbk. with 72 per cent of shares owned by Jakarta City Government, 18 per cent of shares by PT Pembangunan Jaya and the remaining 10 per cent of shares sold to the public.

Nowadays, Ancol not only offers entertainment but also educational attractions for the whole family. Ancol’s commercial businesses include recreation areas, resorts, eateries, merchandise and MICE. Real estate is also continuously developing as part of Ancol’s offerings.

In terms of its revitalised accommodation, Ancol offers Putri Duyung Resort within the Ancol area itself, and Bidadari Resort, which is located on one of the Thousand Islands. In order to improve its offering, Putri Duyung Resort is currently undergoing renovation, which is being carried out in stages, starting from its cottages and supporting amenities.

Bidadari Resort has been designed according to a Batavian style, featuring themed rooms in Batavian, Chinese, and colonial styles. The historical site of Martello Fort, located on one of the Thousand Islands, is a unique place to visit. With its ‘Gateway to Batavia’ concept, Bidadari Resort has introduced an updated new logo and branding, designed to reflect the resort’s attractive and dynamic feel.

Almost all Ancol’s facilities are equipped with educational attractions, including Sea World Ancol and Ocean Dream Samudra Ancol. The latter has even become one of the largest marine life labs in Indonesia, where visitors can take a close look at and learn about diverse marine life, accompanied by a team of guides, who can offer detailed explanations.

In 2019, Ancol is opening some brand-new attractions, including nine at Fantasy World, eight slides at Atlantis Water Adventures, the new Humboldt penguins at Ocean Dream Samudra and Piranha Aquarium at Sea World Ancol, all of which will enhance the experience of tourists from all over the world. Since 2015, the beach district has undergone significant regeneration, with white sand stretching for 6.5km, and supported by music performances. Pop, reggae, hip hop, rock and dangdut music is played on a floating stage at Ancol’s Lagoon Beach and the main stage at Carnaval Beach.

Park security has been one of Ancol’s top priorities, with CCTV and lighting across all areas at night, as well as 24-hour surveillance by security guards and coastguards.