Do Filipinos still watch TV?

Do people in the Philippines watch TV?

On average, consumers in the Philippines spent 4.9 hours per week watching television, while 2.5 hours were only spent on listening to the radio in 2018. In the same survey, Filipino consumers stated spending 95 percent of their time watching TV every month.

What channels are widely used in the Philippines?

Most TV stations are part of the five major TV networks — ABS-CBN Broadcasting Corporation, Associated Broadcasting Corporation, GMA Network, Inc., Intercontinental Broadcasting Corporation (IBC), Radio Philippines Network (RPN), and People’s Television Networtk, Inc. The biggest networks are ABS-CBN and GMA Network.

Which medium do households all over the Philippines most commonly own?

Kantar Media Philippines commercial director Jay Bautista said TV will likely remain the most dominant medium in the country for many more years because it is easily accessed by Filipinos, especially in the rural areas.

How many televisions are there in the Philippines?

Data gathered on the global television market showed that there were 1.7 billion pay TV households worldwide in 2019, up from 1.67 billion in the previous year. To compare, there were 120.6 million TV households in the United States in the 2019 to 2020 season.

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What is the audience reach of television?

Reach is one of the primary metrics for measuring any TV advertising campaign. It refers to the number of viewers that have the opportunity to view an ad during a given time period.

What is the number 1 network in the Philippines?

GMA became the dominant TV network in the Philippines after the government failed to renew the 25-year free-to-air broadcast license of ABS-CBN, the country’s other top TV network. ABS-CBN stopped broadcasting on May 5, the day after its license expired.

What percentage of television sets are owned by an urban home?

One of the Philippines’ leading television audience measurement providers, Kantar Media, said on Thursday 92 percent of urban homes and 70 percent of rural homes own at least one television set that makes television the top medium for ad placements.