Why Malaysia is a suitable destination to organize business tourism and events?

What is the strength of Malaysia as tourism destination?

Malaysia is ranked 9th in the world for tourism arrivals Malaysia was also voted the best travel destination in Asia by the World Travel Awards Asia and Australasia 2016.

Why Malaysia is an ideal MICE destination?

With its well-developed infrastructural facilities, remarkable economic development, extensive MICE expertise, pleasant tropical climate and guest-friendly culture, Malaysia assures your team a comfortable, inspiring sojourn. …

What are the benefits of conference and business tourism?

Exhibitions and conferences rise the demand on tourism services and products during lull seasons and thus provide jobs. Enhance tourist experience which leads tourist to extend residence period or repeat the visit. Enrich event calendar in the destination. Market and highlight potential of the destination.

What makes Malaysia special in the tourism industry?

Rich cultural history, beautiful historical landmarks and mesmerizing local lifestyle attracts so many tourists from around the globe.

Which potential tourists markets can be explored by Malaysia?

Other niche segments that have been targeted under the government’s development programme are medical, spa and wellness tourism, as well as shopping and duty free sales, though regional rivals are also offering similar projects, potentially narrowing the scope for Malaysia to fully capitalise on these markets.

THIS IS FUNNING:  Question: Did Bruce Lee fight a Muay Thai?

What is MICE industry identify the important of MICE industry in Malaysia?

When talking about MICE industry, it typically refers to a type of group tourism where a large number of people are brought together for a specific purpose, usually business related. Meetings are events where people gather to discuss, plan or carry out an activity in a place.

What is MICE industry in the Malaysia?

MICE is an acronym for the meetings, incentives, conventions and exhibitions tourism segment. In a statement today, the Malaysia Convention & Exhibition Bureau (MyCEB) said the award marked the fifth consecutive year that Malaysia has won the title.